Poker sponsorships usually require a logo. Sometimes a patch is more importan that a poker player’s name. Unfortunately, some players have bigger egos than branding experience.
Neil Channing looks arrogant in this photo, however, he was humbly making fun of himself. Channing facetiously shows his logo and marketing skills with his How to Wear a Logo at the WSOP demonstration. He also inspired my 2010 WSOP patch wearing tips:
- Pump up the side of your chest where patch is located (see Channing’s demonstration in photo).
- Point to the patch when a photo is being taken.
- In the background of another player’s interview, slowly walk by giving a Vanna White hand motion under the patch when you’re feeling insecure.
- Women should always dress like a Las Vegas pro. Companies love a professional woman.
- If camera shy or want to appear humble: Wear a baseball cap with the logo or just write the name on your hand. Stretch as if you never noticed there was a photographer standing nearby. Stand up and speak to a mega-famous player indicating your friendship or prop bets. Find the camera then look away, find the camera then look away…zoom-in lenses won’t notice where you’re looking. Really, we swear.
- Create your own cliche instead of acting like Phil Hellmuth, he has this show trademarked.
- Women should stick patches on foreheads to “pop” out from the crowd.
- Only give the bird if you’re representing a company who pretty much does the same.
- Belittle tournament staff, opponents and waitresses if you’re representing the sponsoring company in the SNL ESPN Classic video below.
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